UNIT 10

Cycling Citizens MK have challenged me to; “Create engaging content to attract young people to consider cycling” (age groups 16-21).”

Research:

Website: Bikeability

The homepage is full with colour which makes is eye-catching and appealing to look at. Its a simple layout which makes it easy to access. It has a guide tab called “Bikeability for adults and teenagers” which makes the website more inclusive for targeting teenagers and other audiences. Their communication method is having big bold fonts and easy detailed explanations.

Website: Cycling MK

The homepage sticks with their three colours which matches their logo, which makes them recognisable. Its not as colourful, but it still manages to grab attention with its big fonts. Their communication method is standing out on their own way.

Overall, a teen audience are interested in big bold fonts, colourful layouts, and easy accessibility.

Survey:

Summarising from the survey, reasoning’s for people recommending cycling is for:

• Its easy
• Its free
• Good for exericise
• For fun
• Good way to get outside
• You could meet new people

Plan:

My idea in bullet points:

• A game pitch.
• 3D environment
• A VR game.
• Realistic graphics.
• Vibrant visuals.
• More of an open-world game.
• Provides you benefits about cycling.
• You can choose to cycle by nature or city pathways.
• You complete cycling challenges to get currency which upgrades your bike.

Moodboards:

Benefits about cycling:

• Cycling may help you lose weight
• Cycling will help strengthen your legs
• Cycling is good for people new to fitness
• Cycling may lower cholesterol
• Cycling boosts mental health and brain power
• Cycling can help people with cancer
• Cycling can offer a positive start to your morning
• Cycling may prevent and manage medical conditions
• Cycling is environmentally friendly
• Cycling improves balance, posture and coordination
• Cycling is a low impact option
• Cycling may reduce the risk of cardiovascular disease

Survey feedback:

People found this interesting because:

• For motivation, engagement, behavioural reinforcement
• Makes exercise more interesting
• Experiencing cycling safely
• Sounds fun
• Someone`s liking towards VR games
• 3D environment + realistic graphics = real-world benefits
• Its interactive
• Bit of a competition
• The visuals being exciting to see
• The upgrade seems fun and engaging

Most people found my idea appealing, which means I will definitely move forward with this and add more improvements.

For improvements/added on features people would like:

• Difficulty levels to match fitness levels
• Virtual group rides
• Music
• Races
• Time trials
• A Leaderboard

Some people said it was perfect and need no improvements/added on features.

Pitch PDF:

Unit 10 PDFDownload

Evaluation:

WWW:

• Did primary research
• Came up with an appealing idea
• Made a game pitch PowerPoint
• The process went smoothly, just came up with my idea and rolled with it
• Created moodboards

EBI:

• Could`ve done some concept art
• Could`ve done a mock-up
• Could`ve done more secondary research
• Could`ve researched more about VR games